Twitter

@AspenSnowmass

Aspen/Snowmass' Twitter account currently has 8,683 Tweets, 21,314 Followers and is Following 2,256. Aspen uses it's Twitter account in a very personal way. Right from the top we see that their opening statement reads "The heart of a city. The soul of a mountain town. Tweets by @ozskier and @meredithbrett. Give us a shout, we'll hit you back!". Aspen presents itself as a laid back company that lives the mountain lifestyle. This opening statement is targeted at a younger audience of below 30 that like to have fun on the mountain. It also tells the viewer the exact people who create posts and comments for the account. This is a good way for customers to feel like they have a closer relationship with the company. By presenting this information up front, it shows transparency in the company. Aspen also provides what they call the "ContentCrew".

According to Aspen, The ContentCrew "are our front line representatives of shred!". They are the group of individuals who help produce everything social for Aspen. Again this shows transparency and builds sentiment toward the company. The ContentCrew makes a large amount of content and is constantly posting or commenting. In their comments, they come across extremely chill and casual. Sometimes it seems too chill. Often, valuable information is lost or seen as rude due to the delivery. Below is a comment made by Aspen that is harmless but could easily be mistaken as being rude.

They also use a lot of slang that many people outside of the ski and snowboarding community may not understand. Terms like "sup" and "bangin" and "shred gnar" are used quite often and they take away from the professionalism of the company. At some points I could not tell if I was on Aspen/Snowmass' Twitter or some local hippy's twitter. Aspen has a thin line to walk of being cool while not trying to be too cool. 

Aspen/Snowmass also tweets at other people alot. They follow over 2000 people and interact with them often. It is obvious that they are strategic with their tweets too. As seen below, where they tweet at the Today Show in hopes that they will put the photo on TV and thus reach many more people.

@Vailmtn

Vail takes a different approach to Twitter then Aspen/Snowmass. Vail presents itself as one professional entity and does not reveal who writes the posts and responses. Vail currently has 4,445 Tweets, 23,181 Followers and is Following 481 people. Vail's opening tagline reads "Official Twitter Account of Vail. Tag your tweets and photos: @vailmtn". Right off the bat it is easy to see the difference between Vail and Aspen. Vail seems much more professional and it shows in their posts as well. 

Above I showed a response from Aspen that said "NO! all for us! Ha!" in regards to a post from a guy asking for Aspen to box up some snow and send it to Michigan. The man was obviously joking about the request but Aspen responded childishly. A similar post was made on Vail's Twitter account and Vail responded in a much more professional way, as seen below.

Vail acknowledged that the man was joking while still promising to see what they could do. Vail also said "see you this winter" which builds the viewers sentiment and excites him about coming to Vail soon. Vail also fields questions very well on twitter.

Just like Facebook, Vail responds to Twitter questions and comments quickly and professionally. Vail also has a Vail mountain alerts Twitter account that is only used for important alerts. This is an extremely valuable tool for users, especially when dealing with fast changing mountain weather conditions.

The @VailMtnAlerts is a cool unique account that Vail uses sparingly but draws viewers attention with the unique Vail logo. Overall Vail presents a strong professional page that delivers accurate, entertaining and valuable information through professional conversations.

@AspenSnowmass vs @Vailmtn

Both AspenSnowmass and Vail do a good job engaging their viewers on Twitter. They are both actively posting content that is informative and engaging. The content itself however differs in style. Aspen seems to be targeting a younger crowd by making posts that use slang as well as humorous jokes. Vail's content is much more conservative, focusing on a more mature audience that respects professionalism. Although their target markets differ slightly, one is reaching a broader market, and that is Vail. Vail not only has more followers but they are more engaged in diverse conversations. 

Aspen often gets caught up in conversations that do not even relate to the mountain. Vail makes sure to always be posting appropriate content and never poke jokes at viewers like Aspen/Snowmass has done.