Executive Summary

Both Vail and Aspen/Snowmass make an active effort to stay relevant on a multitude of social media sites. This paper will go in depth about the overall social media presence in addition to an analysis platform by platform. The table displayed below provides a quick and easy summary of the findings discussed in this paper. The superior company is marked with a snowflake and the loser is marked with a rain drop. Each of the company’s websites is impressive and does a good job at capturing the brand image that each company wants to portray. However, it is easy to see Vail outperforms Aspen/Snowmass on all but one platform on which they compete. This paper’s purpose is to use data and information to support the argument that Vail is more successful at capturing and engaging their consumers via various forms of social and content marketing. The list of page links on the right sidebar will navigate you through the report.

Vail vs Aspen/Snowmass by Platform

	Vail	Aspen
FaceBook
Instagram
Twitter
YouTube
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